Showing posts with label Tigerprint design a day. Show all posts

Wednesday, 10 October 2012

Type a day - #14 "Oven Baked'

http://www.behance.net/gallery/SWSED-Blazing/1585169

Type a day - #12 "creamy'

http://www.behance.net/gallery/Mingle-Logo/4127369

Type a day - #10 'Divine'

http://www.behance.net/gallery/Faber-Faber-Cult-Film-Book-Covers-Graduate-Portfolio/1560073

Type a day - #13 'Baked'

http://www.behance.net/gallery/Personal-Branding/4125935

Type a day - #11 ;Fresh'

http://www.behance.net/gallery/The-Lost-Art-of-Hand-Lettering/2716969

Thursday, 4 October 2012

I wanted to find a range of typefaces, which were very decorative, which if put together would work as a whole image, to illustrate using my descriptives. Here are the few I've found for day 3, 4 and 5

http://www.volumeone.com/type/lubalin.php

My own Coca Cola mirror

http://www.volumeone.com/type/fot.php

Monday, 1 October 2012

Type a day - 'Roasted' Inspiration

The idea of Roasting being familiarised with BBQ and coffee I decided to go for the BBQ approach to type, a heavy bold, masculine, serif typeface, like the one in the above image.

Friday, 17 August 2012

Tigerprint - Design a day - Type - Alice Vine

Just a bit more inspiration as to how I could present the type I produce.

TigerPrint - Design a day - Polly Williams type

Polly recently graduated from Leeds College of Art, I saw her work at the end of year show and loved it and would love to emulate her style within my own work. The way her hand rendered type is used could be something i can use as inspiration.

Wednesday, 15 August 2012

Tigerprint - Design a day - Ways to present my design a day

Online Presence:

My project could take the form of a website / blog of each of my designs. It could possibly become a resource for either inspiration or, if I'm able to, to produce a resource of downloadable typefaces.

Online web page / blog:

Book format:

Sketchbook:

Tigerprint design a day - Colour

I am aware that colour has been known to make you feel hunger, and that companies have used it within logos, packaging and in store to make you feel a certain way and influence you to purchase a product. I wanted to possibly use this within my hand rendered typography.

A variety of colors can trigger hunger. The most influential colors in terms of food are: red, orange, yellow

This is why you see popular restaurants, such as McDonalds, Wendys and Burger King utilize these colors in their logos and advertising. The color blue is known to act as an appetite suppressant. (a substance that suppresses an undesirable action or condition)

What do Safeway, Walgreens, and Costco have in common? The obvious answer is that they are all large operated American supermarkets. But do you think it's any coincidence that these three grocery stores - along with others like Winn-Dixie, Wawa, Giant, and Supervalue- all use red in their logo

A color psychologist would tell you that this is no surprise: red is the color that makes people hungry. Red instantly attracts attention and it also makes people excited, energetic, and increases the heart rate.

In the fast-food industry, look no further than McDonalds, Wendy's, or Burger King as prime examples of this. These massive companies all have a large amount of red in their branding as well, which subconsciously lets customers know that the chain is high-energy, bustling, and most importantly fast.

Red seems to have color dominance with regards to actual food products, as well. If red foods such as tomatoes, strawberries, and apples aren't a natural part of the product, often times red packaging is used instead, such as with Coke, Skittles, and Campbell's Soup. Mmm… maybe you're hungry now.

Tigerprint - Design a day - Casa Mias Menus

Tigerprint design a day - Casa Mia - ABout

About Us

Casa Mia voted Best Italian Restaurant and Best Alfresco Area for Casa Mia Millennium at the 2007 Leeds Restaurant Association Awards

Since 1998 when the Casa Mia Coffee Shop was opened in Chapel Allerton, Leeds, it has been non stop for owners, Francesco and Marta Mazzella. A hugely successful husband and wife team, Casa Mia has grown into a multi-faceted business with over 180 staff.

The Business

It all began with purchase of an existing business in a leafy suburb of Leeds when the Mazzella's purchased a small Italian coffee shop. Within months of the purchase, the failing business turned into a bustling pizza and pasta restaurant with 64 covers. Within six months the covers had increased to 140 with the extension of al fresco dining under a trendy canapé with plenty of outside heating. Almost unheard of in Leeds, a new craze was born and people from all over the city visited the Coffee Shop to sample a little taste of Italy al fresco!

Opening early in the morning, the Casa Mia Coffee Shop attracts the post school drop-off trade for coffee and pastries, a popular business lunch crowd with seating inside and out and equally popular evening clientele with regularity.

"We created a little taste of Italy within a small but busy community," explains Francesco Mazzella. "Somewhere for people to meet, drink and eat, inside and out, at any time during the day or evening with good quality fresh food at affordable prices."

Within a year of the Coffee Shop opening, the Mazzella's portfolio doubled with the launch of Casa Mia Grande. A brand new restaurant, again in the heart of Chapel Allerton, Grande focused on the fine dining experience.

A superb selection of fresh fish and seafood together with meat and pasta dishes, fine wines and delicious desserts made this soon to be award-winning restaurant extremely popular from day one. With a catchment area that extended for miles, Casa Mia Grande has become renowned for its excellent cuisine and it quickly became apparent that more space was needed. The restaurant was expanded in 2000 to accommodate 120 covers and to-date continues to grow from strength to strength.

In 2003, the Mazzella's took the decision to open the bar right next door to Grande. A natural progression for the business and a necessity to service extremely busy weekends at Grande, Bar Ischia has become a popular venue for after work cocktails.

At this point, Leeds City Centre was beckoning the Casa Mia phenomenon and so Casa Mia Millennium was born in July 2004. With a stunning café bar décor, Millennium services the bustling city centre pace of life.

Built on 3 floors, the restaurant comprises a coffee bar, deli and licensed bar on the ground floor with extensive al fresco dining. Visitors can grab a brioche, pasta dish, freshly cooked pizza or simply a cappuccino to eat in or take away. The second floor is home to a stunning a la carte restaurant offering a superb selection of fresh fish and truly delicious Italian cuisine in elegant and comfortable surroundings.

Not content with the restaurant business alone, Casa Mia expanded into outside catering with the clear intention of offering customers a bespoke service.

"We meet the customers, discuss their individual requirements and design the catering to meet their needs and budgets," continues Francesco Mazzella. Casa Mia Outside Catering continues to expand at a phenomenal rate.

Initially, to complete the Casa Mia business portfolio, is www.shop.casamiaonline.com, a web site offering customers a taste of Italy direct to their doors. From fine wines, olive oils and balsamic vinegar to food hampers and pasta, the web site has been designed to provide customers with exclusive products that they may have experienced in Italy but have been unable to find here in the UK.

Food and Wine

And if all that isn't enough, Francesco Mazzella makes purchasing meat, fish, seafood, vegetables and wine his personal responsibility.

"Quality and flavour is essential. I have an excellent network of importers who I trust to provide me with all the essential food and wine that gives Casa Mia its edge," explains Francesco.

In addition, own label wines are imported directly from Italy, where the Mazzella's have struck up working partnerships with several vineyards including the Chianti and Pinot Grigio grapes. Later this year, Casa Mia Wine Importers will be established to import Italian wines into the UK so if anyone is interested in finding out more about the huge selection of wines available, please contact Francesco Mazzella direct.

In fact, so renowned is Casa Mia for its fine cuisine and wines, that in response to numerous customer requests, the Mazzella's now run a series of Master Classes and Wine Evenings teaching groups of individuals about Italian wines, cheese and the preparation of popular dishes.

Tigerprint design a day - Casa Mia

The Italian are renowned for being exuberant in the way they describe their food, the restaurant Casa Mia reflects this in its menu,but massively fails to do this in its branding and design. Its very basic, lacks style, colour, and most importantly an italian image. I want to try and re-brand Casa Mia as my chosen restaurant. I looked online for there website, other than being very hard to find, I was shocked at the quality of the site, it didn't reflect the apparent quality of their food:

Their online menu wasn't much better:

Tigerprint - Design a day - Molly Jacques Calligraphy

Link: http://www.mollyjacquesillustration.com/p/works.html

I came across Molly on 'The design blog', taking a liking to her chalk calligraphy, its certainly a medium I'd like to try for myself, and coul/d do within this design a day project.