Top ten things - BBC 1 logo design elements

http://www.famouslogos.org/bbc-logo

British Broadcasting Corporation, more commonly known as BBC, was based in UK as a broadcasting conglomerate and has verified to be the world’s prime broadcasting corporation over the years. BBC employs around 28,500 individuals in United Kingdom with an annual budget of £4 billion or $8 billion. It is the most governing broadcasting corporation that produces programs for television, radio and the Internet. It is recognized all over the globe with the help of its notable and impressive logo design.

The evolution of BBC logo starts in 1950s when different emblems were adopted for several BBC channels to form individual identities for them. These emblems initially gripped to sober colors like black and white. But, as the years passed by, the design elements were transformed whereas the colors remained unaltered depicting the same professional and bold corporate portrait. Separate BBC channels occupied individual insignias to represent the nature, personality and character of the respective channels. BBC logo has stood in the line of the world’s most professional logotypes which narrates the corporation’s strength, authority and class.

Design Elements of BBC Logo:

The original BBC logo is the best example of logotypes which defines the corporations at their best. Primarily, BBC logos were designed with an Italic typeface and they performed admirably for a noble period. However, in 1997 the BBC logo was refurbished reflecting a more strong and bold image for the corporation and its programs. On October 4th 1997, all BBC logos were to be presented in this new style.

Shape of BBC Logo:
The new BBC logo is captured graciously in a set of three square structures, with corporation’s initials inscribed independently in it. The squares in the BBC logo are innovative and translate the company’s production pace in the modern world. The shape instantly explains the company’s intended goal and restricts the array of guidelines magnificently.

Color of BBC Logo:
Black is the paramount color to project power, integrity and authority. Hence, the BBC logo is tinted in black hue to spread the company’s target that is to accomplish the best commercial image with excellence of its programs. Black shade offers the BBC logo optimistic liveliness and makes it stand out.

Font of BBC Logo:
BBC logo is featured in the superlative bold typeface to portray its prerogative attitude and supremacy. Gill Sans font is employed for the representation of the initials in the BBC logo. The particular font enables the BBC logo to protrude and dwell in picturesque appearance.

Type - Type as image - 'Word as image'

A recent purchase 'Word as image' - Ji Lee


Shows many simple examples of type as image for the recent brief.

Image - Eye chart inspiration

Top ten things - Focus - Innocent Smoothies

I came across these animations and have a real liking for the style and tone they have. They have animated fruit, so it related closely to what I'm doing myself, although they are photos used here. The idea of using scenery is something I want to consider, as my background idea is currently very dull and doesn't really create the tone I want. 






The hand made feel here is something I really like, also the music is very appropriate to the product being sold. It's light hearted, vibrant and energetic, which compliments the movements of the fruit within this animation. I could try using hand drawn elements within my own animation.

Top ten things - Moving image videos - Inspiration

Desperate Housewives title sequence
Using a range of photographs, vectors and type.
I really like the pace of this animation, when type appears the whole sequence slows to highlight and give legibility to any text. I also like how images used are not directly related to the show, but it gives a tone of what the series is about, using the movement of characters and audio to do so. This is an approach I could possibly take, although I think this would be difficult considering the content of my top ten. I could show the whole idea of nightlife, but that wouldn't really communicate the idea of mocktails.



I really really like the how cleverly the layers have been used, especially at the beginning of the animation, there are a series of textures, drawings and vectors, scaling up in size to look although they are coming through the screen. The textures created a mysterious feel, the use of scale and zoom makes them feel although they're moving.

Image - Eye chart

Some images of watches, and the mechanical structures within them. I intent on drawing very detailed illustrations of watches, varying from a range of styles and ages. When using them within the eye test structure, the detailed illustrations will be based at the top, in which they can be large (to have the ability to see the detail) and smaller, less detailed, almost icon like drawings will be placed towards the bottom on the eye test on a smaller scale.

This, is primarily, what i want to achieve within my eye test. Using biro to create very crisp, precise, detailed illustrations on a browned stock.

The style of illustration I would like to achieve.

Eye Charts

The various layouts mean I'm quite free into the composition choice.  Whether it be triangularly, or in lines scaling down in size throughout.

Some examples of images within an eye test chart

The below image a pocket watch in the style of pop art, again a different approach I could take, but I feel the limited colour palette means this style to be inappropriate. But if there was an unlimited colour palette I could take into consideration the colours used within the Ishihara Colour Vision Test. These colour be used appropriately as a part of the eye test chart I will produce.

Colour perception

The images below are part of the "Ishihara Colour Vision Test" , developed by Dr. Shinobu Ishihara.

All sighted people should see the number 12 in the first circle. People with normal colour perception should see the numbers 2, 5, 6, 7 in the following four circles.

More About Colour Perception

There are two types of vision sensors in the human eye: Rods (which see black and white) and cones (which see colour).

Rods are more sensitive than cones, which is why we don't see colours well in the dark.

There are three types of cone: Red, green and blue. If a person has a lack of one or more type of cone, or if the cones are defective, colour perception will be affected.

"Colour Blindness" is not an accurate term, as most people can still perceive colours - just to a lesser extent. "Colour Vision Deficiency" is a more accurate description.

Most colour perception defects are for red or green or both. Yellow-blue defects can also occur, but very rarely. Complete absence of colour perception (i.e. black and white vision) is extremely rare.

Colour vision deficiency affects about 10% of males and less than 1% of females. The most common cause is hereditary.

Top ten things - Inspiration

The idea of using a lot of solid objects, being that of 2d and 3d, using simple actions and rotations. 



Kinetic type, using solid objects and vectors with a voice over. I really like this animation, its colour palette compliments the mass amount of movement, its a very busy animation, so using similar colours means your eyes aren't to bowled over by movement.



I aboslutly love this animation, its use of multimedia and its time, the way the time fluctuates, from being very slow, to very fast at appropriate times in accordance to the music. It has a psychedelic colour palette which I feel would be appropriate for my own animation.



I wanted to use hand drawn elements within my animation, this is a perfect example of this.

Type - type as image examples

Just a few examples of type as image. Some approaches I could take.

Woodblock

Detailed illustration

Hand crafted type face

Elegant typefaces amongst vector images

Type made from lavender

Top Ten things - Type animation

Considering I want to use moving type within my piece, I think I will find this video of great inspiration when it comes to the designing process.

Image - Type as image - Coffee art and typography

Coffee art, something I really wanted to try within this module, using type instead of creating an images. Below are some examples. I attempted to template text onto the top of some frothy coffee, but it didn't work so instead, sieved through the template, onto the saucer.

My Attempt 

Top ten things - Cocktail - Research

Forgot to post some research I had conducted on cocktails at the beginning of the module.

Image - Article, Research

 After wanting to create a typeface suitable to be used, and show the meaning of 'satisfaction' I looked at some elegant, hand rendered, curvaceous typefaces.

Within the 'Facebook mathmatics' article, I wanted to use the Facebook branding identity. I came across the colour palette used for the website. So intend on using this within my design.