Premium end wine packaging - Rewritten brief

The brief:
To produce a range of packaging for alcoholic beverages, which can be provided in a controlled and monitored vending machine with bars and clubs. The products will contain one individual drink, the packaging designed to avoid spillages. Consider how you could also tackle the idea of binge drinking and avoiding providing easier access to alcohol.

Considerations:
What will the quantities be?
What materials will be used?
How much will the items cost in comparison to the bar?
How will the products be dispensed from the machine? Dropped? Collected?

Ecological Considerations:
The packaging design needs to be ecologically considered, sustainable, reusable and recyclable. You need to consider how the products will be reused or recycled, will there be a system in place?

Background:
Its notorious within clubs that you queue a long time for a drink, and often get it spilt over you and spill it over others. You need to tackle this problem through designing packaging, and a surrounding idea.


Problem:

1. On a night out a lot of time is spent queueing for drinks
2. There is a poor quality of drinks in clubs
3. You often spill your drink down others due to over crowded bars
4. Binge drinking is on the uprise
5. Packaging for Alcohol needs to be more ecologically concerned

I intend to promote the idea of selling alcohol in resealable packaging

to a group of young people 

that buying resealable drink from a vending machine is quicker, cheaper and easier, avoiding any accidents and spillages due to caps, lids and screw tops. 

Solution:To produce a range of ecologically considered packaging for alcoholic beverages, which can be provided in a controlled and monitored vending machine within bars and clubs. The products will contain one individual drink, the packaging designed to avoid spillages. I will tackle the idea of binge drinking by only providing the minimum standardised volume of alcohol per packaged item. 

The product:
Ecologically considered packaging for alcoholic beverages

The range
A packaging design for a range of different alcohol, the choice being that most popularly served in a club / bar
Distribution / the context
To be sold within a controlled and monitored vending machine, a dedicated area away from the bar will locate the machine. 

Premium end wine packaging - Vending Machine

I wanted to know if my idea had already be executed. The only example I can find is in Japan and China, although it is not in the context of being placed in a bar or pub.

Premium end wine packaging - Existing non-glass packaging design

I wanted to start looking at existing designs already out there, wine packaging which avoids using the use of glass, and instead something different, whether it be outside the standard 'wine bottle' shape, or a product which considers its waste, using recyclable materials.

http://designspiration.net/image/152177154619/

The variation of sizes and orientation within this packaging design is something I particularly like and an important consideration, as wine comes in a range of measurements, so its suitable for a variation of people and occasions.

http://www.packagingoftheworld.com/2011/11/beaujolais-nouveau.html

I initially approached this brief with the idea of a bag of wine, within a box, but this product, consisting of just a bag, works as a product on its own. I do like the novelty aspect but felt it would be inappropriate for what I want to achieve. 

I would like to attempt to make a bagged wine a suitable and classy way to approach an ethological way to approach packaging wine.

http://www.packagingoftheworld.com/2010/11/tulip.html

I've seen these before within M&S and thought they were a fantastic idea, i could do something similar to this, but using more recyclable materials and of a larger scale and a range of liquid measurements.

http://www.packagingoftheworld.com/2010/10/bag-in-bag-wine-vernissage.html

I absolutely love this idea, the fact that you don't know what the product is, until its used. This is very appropriate as a gift to someone. This could fit into my idea of designing for occasion. Again, this doesn't really consider the environment so I would have to consider raw materials.

http://www.packagingoftheworld.com/2011/05/apl-wines-indulge.html

As pre-mentioned I like the idea of bagged wine, and here, as a product, they work on their own. Providing they stand up, and have a carry handle, they can be used in a range of contexts. If I want to push forward my dispensable wine idea, this style of packaging could be something I should consider.

http://www.packagingoftheworld.com/2011/05/domestic-wine.html

Although very common, the idea of boxed wine could be something I look at. I would want to be slightly more creative with the design, shape and style.

http://www.packagingoftheworld.com/2008/07/wine-can.html

I have never come across something like this before, but it's simply amazing; canned wine. Although I have concerns it may encourage binge drinking, by making wine more convenient and easier to take into a pubic place with you, the concept it brilliant. In the right context, like a club or bar scene, this is a dispensable machine would be brilliant.

http://www.packagingoftheworld.com/2010/07/design-business-bottle.html

Just a brilliant and quirky idea. The idea of one product becoming three is something I could consider. I would have to think carefully of how the packaging goes together and becomes water tight.

http://www.packagingoftheworld.com/2009/01/gallo-rose-wine.html

A commercial products on shelves now it this rather nice, fold over, bag style wine dispenser. Its nice, but nothing special and doesn't consider raw materials.

Premium end wine Packaging - Materials

Bioplastic:

Bioplastics are the form of plastics derived from renewable biomass sources (vegetable oil, corn starch, or microbiota) rather than fossil-fuel plastics.

An article on bioplastics: http://www.time.com/time/magazine/article/0,9171,1983894,00.html

Waterproofing card:

How Professionals Waterproof Cardboard

• Because cardboard is paper, it is susceptible to humidity and water damage. Continual exposure to water causes the cardboard to become a soggy mess. In order to broaden the capability of cardboard and to fulfill water-resistant requirements from customers, manufacturers have created various ways of applying a waterproof coating to their products. These include laminating cardboard with plastic film, curtain coating (spraying) an exterior plastic coating to the cardboard, impregnating a wax coating or using a method called cascading, which saturates the cardboard with a hot wax substance. Wax is a petroleum-based product.

  
  

  A New Waterproof Product

  • Recent developments in waterproofing cardboard may soon render previous applications obsolete. The development of a biodegradable waterproof coating made from the pulp of sugar cane could change the face of the paper coating industry. The process involves removing the cellulose from the sugar cane and putting it through a fermentation process that preserves the lignin, which is the waterproof part of cellulose. Conventional paper-making methods destroy the waterproof characteristic of lignin in tree-based paper pulp. The new process would allow the recycling of treated cardboard, which is not possible with conventionally coated board. The result would be a huge reduction in the billions of tons of harmful cardboard waste found in landfills worldwide.

    
    

    
    

  
  
  

Making Cardboard Waterproof | eHow.com http://www.ehow.com/how-does_5063510_making-cardboard-waterproof.html#ixzz26ZEs6RwI

Premium end wine packaging - Volume in the News

I came across an online article which explains that the government, as an attempt to crack down on binge drinking, has ordered pubs bars and restaurants to be able to offer customers a 125ml volume of wine. I could potentially look into this, as a central part of my packaging design. Looking at ways my packaging of a wine products (glass, bottle or volume) could centralise around cutting down binge drinking.

 http://www.dailymail.co.uk/health/article-1164815/Pubs-offer-smaller-glasses-wine-cut-drinking-says-Government.html#ixzz26Z2zCmkj

Pubs will be forced to sell wine in smaller glasses as part of a Government crackdown on binge drinking.

All drinkers will be able to order wine in 125ml glasses and ministers hope it will stop women from unintentionally exceeding safe drinking levels.

The amount of alcohol women drink is soaring. Experts blame the trend for pubs and bars to sell wine in larger glasses.

A standard glass of wine used to be 125ml - around one unit of alcohol. But most pubs now serve wine in a 'small' 175ml glass or a 'large' 250ml glass - as much as a third of a bottle of wine.

One in ten bars use 250ml as their standard size. With strong wine the glass can contain 3.5 units of alcohol - enough to put a woman over the driving limit and the recommended daily allowance of two to three units.

Ministers are drawing up a mandatory code of practice, to be released next month, which is expected to say that any venue serving alcohol must offer customers a choice of the size of drink they order. 

Bars and pubs would still be able to offer 175ml and 250ml measures.

Forty-three per cent of middle class professionals admit they exceed safe alcohol guidelines every week, according to official figures.

Last month, a report found that one large glass of wine a day can increase the risk of breast cancer by a quarter.

Public Health Minister Dawn Primarolo said: 'Glass sizes have increased over the years, as has the strength of wine.

'Too often the only size available is a large glass. I would like to see more choice available so people can opt for a small glass.'

Sarah Jarvis, a GP in West London, said: 'I think it would be a great idea to ban 250ml glasses and I wish the Government would consider this.'

But Mark Hastings, of the British Beer and Pub Association, said: 'At a time of deepening recession, rising pub closures and increasing job losses, the last thing pubs need is for Government to be loading more costs on them.'

Three wine glass measures, from left, 175ml, 125ml and 250ml. The Government is to force pubs to offer the smaller 175ml size

Premium end wine packaging - Measurements

http://www.wineguides.co.uk

A Standard wine bottle holds 0.75 litre (750ml) = the equivalent of 1 standard wine bottle
A Magnum wine bottle holds 1.5 litres (1500ml) = the equivalent of 2 standard wine bottles
A Jeroboam wine bottle holds 3 litres (3000ml) = the equivalent of 4 standard wine bottles
A Rehoboam wine bottle holds 4.5 litres (4500ml) = the equivalent of 6 standard wine bottles
A Methuselah wine bottle holds 6 litres (6000ml) = the equivalent of 8 standard wine bottles
A Salmanazar wine bottle holds 9 litres (9000ml) = the equivalent of 12 standard wine bottles
A Balthazar wine bottle holds 12 litres (12000ml) = the equivalent of 16 standard wine bottles
A Nebuchadnezzar wine bottle holds 15 litres (15000ml) = the equivalent of 20 standard wine bottles