http://www.behance.net/gallery/Arbor-Mist-Web-Banners/1744076
High Wide and Handsome, the Los Angeles based advertising agency, directed XYZ in helping Arbor Mist step up a new creative look of their web banners. XYZ created conceptual storyboards depicting live action fruit shot at high speeds interacting with different elements. XYZ's artists developed 3D BBQ tongs, smoke, CG fruit and 2D/3D motion graphics that made up the web banners. The ultimate goal was to create final pieces that had constant movement, bright colors and a true entertainment value that urged a call to action.
End frame beauty shots were captured practically with the actual Arbor Mist bottles surrounded by real fruit. XYZ's talented team of retouchers handled the final color correction and fine-tuning of these beauty end frames. With the combination of XYZ team of creatives, live action crews, 2D and 3D animators, compositors, retouchers and production staff, the Arbor Mist web banners where highly embraced and distributed by High Wide and Handsome throughout all markets.
Arbor Mist from HIGH WIDE & HANDSOME on Vimeo.
Arbor Mist - White Pear Pinot Grigio from XYZ on Vimeo.
Showing posts with label print production research. Show all posts
Showing posts with label print production research. Show all posts
Wednesday, 11 January 2012
Thursday, 5 January 2012
'Top ten things to know about...' - When was the cocktail created
People have been mixing drinks for centuries but it wasn't until the 17th and 18th centuries that the precursors of the Cocktail (the Slings, Fizzes, Toddies and Juleps) became popular enough to be recorded in history. It's unclear where, who, and what went into the creation of the original Cocktail, but it seems to be a specific drink rather than a category of mixed drinks during that time.
The first published reference to the Cocktail appears in the Farmer's Cabinet (Amherst, New Hampshire, April 28, 1803). The spoof editorial tells of a "lounger" who, with an 11 a.m. hangover, "…Drank a glass of cocktail - excellent for the head…" InImbibe!, David Wondrich attributes the first known Cocktail recipe in print to Captain J.E. Alexander in 1831 who calls for brandy, gin or rum in a mix of "…a third of the spirit to two-thirds of the water; add bitters, and enrich with sugar and nutmeg…"
Monday, 21 November 2011
Good is...? Print quotes for exhibition Banners
http://www.venturebanners.co.uk
Quoting prices for my promotional banners at the exhibition centre. Looking into the industry that bit further, I did try quoting for a mega banner but such a large scale print out isn't available on this website. An individual quote was offered, to do so, a number had to be called to be able to give specifics.
Quoting prices for my promotional banners at the exhibition centre. Looking into the industry that bit further, I did try quoting for a mega banner but such a large scale print out isn't available on this website. An individual quote was offered, to do so, a number had to be called to be able to give specifics.
Keeping with the eco friendly elements, venture banners offers a substrate for the large scale banner which is entirely recyclable.
Thursday, 17 November 2011
Good is...? Eco friendly approach to print - Certificates
Monday, 17 October 2011
Design for print - Pre-flight
Pre-flighting is a term used in the printing industry to describe the process of confirming that the digital files required for the printing process are all present, valid, correctly formatted, and of the desired type. The term originates from the pre-flight checklists used by pilots. The term was first used in a presentation at the Color Connections conference in 1990 by consultant Chuck Weger.
Definition :
The pre-flight process checks for:
- images and graphics embedded by the client have been provided and are available to the application
- fonts are accessible to the system
- fonts are not corrupt
- fonts are in a compatible format
- image files are of formats that the application can process
- image files are of the correct color format (some RIPs have problems processing RGB images, for example)
- image files are of the correct resolution
- required color profiles are included
- image files are not corrupt
- confirm that the page layout document size, margins, bleeds, marks and page information all fit within the constraints of the output device and match the client specifications
- confirm that the correct colour separations or ink plates are being output
Other, more advanced pre-flight steps might also include:
- removing non-printing data, such as non-printing objects, hidden objects, objects outside the printable area and objects on layers below
- flattening transparent objects into a single opaque object
- converting fonts to paths
- gathering embedded image and graphic files to one location accessible to the system
- compressing files into an archive format
Design for print - Imposition / Composition
Source: Print and finish
"Imposition is the arrangement of a printed publications pages, in the sequence and position they will appear when printed; before being cut, folded and trimmed."
An imposition plan provides a visual guide with which a designer can easily see, for example, the colour fall in a section or the arrangement of different stock choices. An imposition plan serves several plan serves several functions. It allows a designer to easily see where different colours and stocks fall can also show how they can be used to maximum affect.
Definition: Imposition is one of the fundamental steps in the prepress printing process. It consists in the arrangement of the printed product’s pages on the printer’s sheet, in order to obtain faster printing, simplified binding and less waste of paper.
"Imposition is the arrangement of a printed publications pages, in the sequence and position they will appear when printed; before being cut, folded and trimmed."
An imposition plan provides a visual guide with which a designer can easily see, for example, the colour fall in a section or the arrangement of different stock choices. An imposition plan serves several plan serves several functions. It allows a designer to easily see where different colours and stocks fall can also show how they can be used to maximum affect.
Definition: Imposition is one of the fundamental steps in the prepress printing process. It consists in the arrangement of the printed product’s pages on the printer’s sheet, in order to obtain faster printing, simplified binding and less waste of paper.
Correct imposition minimizes printing time by maximizing the number of pages per impression, reducing cost of press time and materials. To achieve this, the printed sheet must be filled as fully as possible.
Imposition is affected by five different parameters:
- Format of the product: The size of the finished page determines how many pages can be printed on a single sheet.
- Number of pages of the printed product: The compositor must determine how many sheets are to be printed to create a finished book.
- Stitching/binding method: The compositor must understand how the sheets are placed to form the signatures that compose the finished book.
- Paper fiber direction: Many papers have a "grain," reflecting the alignment of the paper fibers. That these fibers must run lengthwise along the fold influences the alignment, hence the position, of the pages on the printed sheet.
- Finishing and binding
Design for print - Colour
SWATCH: Swatch is a brand name for a line of wrist watches from the Swatch Group, a Swiss conglomerate with vertical control of the production of Swiss watches and related products. In 1984, Swatch was conceived and it was introduced to the market in Switzerland in March 1985.
SPOT COLOUR
Print technicians around the world use the term spot colour to mean any colour generated by a non-standard offset ink; such as metallic, fluorescent, spot varnish, or custom hand-mixed inks. (as opposed to obtaining a colour by via mix of cmyk)
GREYSCALE
One colour black and all the shades of grey through to white (black and white photography is grey scale)
MONOCHROME (mono)
Monochromatic colours are all the colours of a single hue derived from one colour and extended using the shades,tones and tints of that colour.
HALFTONE
This is a mechanical process (as opposed to chemical) for converting tonal values into a series of dots that although solid dots, when printed give the impression of continuous tone.
RICH BLACK VS NORMAL
DUOTONE:
Duotone is a halftone reproduction of an image using the superimposition of one contrasting color halftone (traditionally black) over another color halftone.
Rich black, in printing, is an ink mixture of solid black over one or more of the other CMYK colors,[1] resulting in a darker tone than black ink alone generates in a printing process.
A typical rich black mixture might be 100% black, 50% of each of the other three inks. Other percentages are used to achieve specific results, for example 100% black with 70%cyan, 35% magenta, and 40% yellow is used to achieve "cool" black. "Warm Black" is 100%K 60%M 60%Y and 35%C.
DUOTONE:
Duotone is a halftone reproduction of an image using the superimposition of one contrasting color halftone (traditionally black) over another color halftone.
Design for print - Tutorials
How to screen print:
The litho printing process:
Flexo printing process:
Gravure printing process:
Design for print - Printing methods explained
Collecting all blogged information about printing methods, into one area, making it easier to access
Kinds: Rotary, digital, screen, and pad.
Rotary:
Plates are wrapped around a cylinder, an automates process and the material to be printed can be sheet fed or on a roll.
Plate > Blanket cylinder > Impression Cylinder
3 Main types:
- Lithography
- Rotogravure
- Flexography
Offset Lithography - Onto a rubber roller
Etched aluminium plates wrapped around a cylinder transfer ink to an 'offset' ribber blanket roller and then to a print surface. Sheet or web fed.
WEDNESDAY 19TH - PRINTERS VISIT (Keep date free)
Rotogravure / photogravure
Copper plates (etches deeper, plates last longer) transfer ink directly to print surface, usually rolls.
Plates are more durable and so are good for long print runs
Typical gravure job - Lino flooring, newspaper if a long run
Flexography
Rubber plate, relief printing, silicon surface e.g Crisp packet
A positive mirror image rubber polymer plate, on a cylinder, transfers 'sticky' ink directly to print surface. Usually roll fed.
E.g Chocolate foiled wrappers, bottle labels
Litho - planographic (Flat)
Rotogravure - Intaglio (Etched)
Flexography - Relief (Raised surface)
Digital printing
Repproduction of images by translating digital code direct from a computer to a material without an intermediate physical process.
'Rip' - Transfers from computer to printer (software processes it)
Digital printing for mock ups, to check stock and layout
Screen print
A printmaking technique that uses a woven mesh template.
PAD printing
A process that transfers 2d image to a 3d object
e.g - Pens, flasks, gold balls etc
Colours:
Grayscale : Black and white continuous tone
Duo tone: Continuous tone image is printed in 2 or more spot colours
Spot colour: One or more specially mixed RGB colours
Mono - One colour
C, U , M, coated, uncoated, matte
dots = accurately reproduced in CMYK
Process guide - CMYK - first page shown in solids and tints. DE: Europe
Colour bridge - 1089 colours, shows closest CYMK next to each of the solid RGB colours.
Pantone books provide colours for screen too, for web design.
The guide really showed me how to use pantone swatches, Unfortunately I missed the colour theory session in my first year in which class mates were shown how to use them, I felt like i'd missed out. This tutorial has given me a clearer understanding.
An intro into colour theory
Monochromatic - Adding light and dark to create a tone of a colour
Analogues - Colours next to each other on the colour wheel
Complementary - Colours directly opposite each other on the colour wheel
Compliments: Colours of the same value but are opposite hues, when desaturated, they are the same shade of grey. Not comfortable to look at, line between two seems to wobble. Not brilliant colours to work with.
If using bright colours and need a highlight or shadow, stick to using white or black.
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source: http://www.frankel.co.uk
Duotone:
Reproduction of an image using the superimposition of one contrasting color halftone (traditionally black) over another color halftone. This is most often used to bring out middle tones and highlights of an image. The most common colors used are blue, yellow, browns and reds.
Now due to recent advances in technology, duotones, tritones, and quadtones can be easily created using image manipulation programs.
Thermography:
A highly cost effective way to add a gloss raised finish to all or part of printed products.
Fully compatible with laser printers.
Ideal for Invitations, business cards, letter headings and compliment slips.
We can print to bespoke order on any thickness of material.
Ideal for use in conjunction with foiling, embossing and lithography.
Thermography is a process that applies powder to ink while the ink is wet and is heated and cured to give a high gloss raised image.
Printed sheets are passed though a powder hopper on a conveyer belt allowing the powder to stick to the wet ink. Excess thermo powder is then vacuumed off and the sheet continues along the belt into an oven there the thermo powder becomes molten.
Whilst in it molten state the thermographed sheet is exposed to ultra violate where it is cured and is instantly dry to the touch ensuring that the finished stationery can be used through a laser print.
Applications for Thermography
Viprint have taken Thermography to new levels offering double sided and multicolour Thermography to bespoke order on any thickness of material.
One off Corporate invitations and business cards to complete corporate image re launches are common place at Viprint.
Large city banks are benefiting from our next day service.
With a firm commitment to developing Thermography to its full potential, Viprint have increased the applications for Thermography vastly.
We firmly believe that we are now world leaders in art of Thermography.
Foiling & Embossing
Foiling and embossing can be used on the same image, firstly foiled and then embossed. Again logos are incorporated into many corporate identities, used especially on corporate invitations, business cards, letter headings and compliment slips.
A highly cost effective way to add metallic colour to all or part of printed products.
Fully compatible with laser printers.
Ideal for Invitations, business cards, letter headings and compliment slips ect.
We can print to order on any thickness of material.
Ideal for use in conjunction with thermography, embossing and lithography.
Embossing
Embossing uses the same principle as die stamping. A female block is produced using zinc, magnesium, copper, brass or steel. These are process engraved to one depth or hand engraved to multiple depths.
In simple terms the material to be embossed is pushed into the die using a male counterforce.Embossing can be used to raise a printed or foiled image. It also used to “Blind Emboss” images, this raises the image on plain paper.
Embossed logos are incorporated into many corporate identities, used especially on corporate invitations, business cards, letter headings and compliment slips.
-A highly cost effective way to raise images from a plain or printed.
-Fully compatible with laser printers.
-Ideal for Invitations, business cards, letter headings and compliment slips etc.
Design for print - Paper sizes
| Source: http://www.papersizes.org/us-paper-sizes.htm | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| European displays are metric where in the UK we still have imperial sizes such as 20" x 30". Paper sizes listed below: | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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The magnification factors between all A sizes:
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Large format printing Posters and printing sizes
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Table of Envelope Sizes From C0 to C10
| Size | Height x Width (mm) | Height x Width (in) |
| C0 | 1297 x 917 mm | 51.5 x 36.1 in |
| C1 | 917 x 648 mm | 36.1 x 25.5 in |
| C2 | 648 x 458 mm | 25.5 x 18.0 in |
| C3 | 458 x 324 mm | 18.0 x 12.8 in |
| C4 | 324 x 229 mm | 12.8 x 9.0 in |
| C5 | 229 x 162 mm | 9.0 x 6.4 in |
| C6 | 162 x 114 mm | 6.4 x 4.5 in |
| C7 | 114 x 81 mm | 4.5 x. 3.2 in |
| C8 | 81 x 57 mm | 3.2 x 2.2 in |
| C9 | 57 x 40 mm | 2.2 x 1.6 in |
| C10 | 40 x 28 mm | 1.6 x 1.1 in |
Table of Paper Sizes From B0 to B10
| Size | Height x Width (mm) | Height x Width (in) |
| B0 | 1414 x 1000 mm | 55.7 x 39.4 in |
| B1 | 1000 x 707 mm | 39.4 x 27.8 in |
| B2 | 707 x 500 mm | 27.8 x 19.7 in |
| B3 | 500 x 353 mm | 19.7 x 13.9 in |
| B4 | 353 x 250 mm | 13.9 x 9.8 in |
| B5 | 250 x 176 mm | 9.8 x 6.9 in |
| B6 | 176 x 125 mm | 6.9 x 4.9 in |
| B7 | 125 x 88 mm | 4.9 x. 3.5 in |
| B8 | 88 x 62 mm | 3.5 x 2.4 in |
| B9 | 62 x 44 mm | 2.4 x 1.7 in |
| B10 | 44 x 31 mm | 1.7 x 1.2 in |
Newspaper sizes:
Tabloid Size
Dimensions: 430 x 280 mm (16.9" x 11.0")
The tabloid size is often referred to as being 'half the size of a broadsheet' however this is not strictly true as broadsheet is 750 x 600 mm (29.5" x 23.5")
Tabloid size is actually not very different from A3 and thus a transition to printing tabloids on an A2 sheet (remember that newspaper sizes are the size of the folded pages) would be sensible in the longer term.
Background
The word tabloid when referring to newspaper sizes comes from the style of journalism known as 'tabloid journalism' that compacted stories into short, easy to read and often exaggerated forms. Tabloid journalism itself got its name from the 'tabloid pills' marketed in the 1880's, that were the first highly compacted and easy to swallow pills commonly available.
The tabloid size is widely used across the globe these days, with titles in the US, Russia, China, the UK, Canada, Australia, Brazil and many other countries using this format. Recently many established papers have changed from broadsheet size to tabloid size as it has proved more popular with readers.
Compact Size
This size is the same as tabloid. The term being coined when the 'quality' or 'high brow' press titles moved from the traditional broadsheet size to the smaller tabloid size, as they didn't want to be associated with the sensationalism of tabloid journalism.
Broadsheet Size
Dimensions: 750 x 600 mm (29.5" x 23.5")
Background
The term broadsheet derives from single sheets of political satire and ballads sold on the streets, which became popular after the British placed a tax on newspapers by the number of pages in 1712.
The broadsheet size for newspapers is becoming less popular and many titles are switching from broadsheet to tabloid.
In Australia and New Zealand the term broadsheet is used to refer to papers that are printed on A1 size paper (841 x 594 mm - 33.1" x 23.4").
Berliner
Dimensions: 470 mm × 315 mm (18.5" × 12.4")
Background
The Berliner format (also known as Midi) is commonly used by newspapers across Europe. Confusingly the title 'Berliner Zeitung', often referred to as just 'Berliner' is not printed in berliner size.
American paper sizes
The following table gives the sizes in millimeters and inches of the Commonly used American paper sizes.
| Size | Width x Height (mm) | Width x Height (in) | Aspect Ratio |
| Letter | 216 x 279 mm | 8.5 x 11.0 in | 1:1.2941 |
| Legal | 216 x 356 mm | 8.5 x 14.0 in | 1:1.6471 |
| Junior Legal | 127 x 203 mm | 5.0 x 8.0 in | 1:1.6000 |
| Ledger/Tabloid | 279 x 432 mm | 11.0 x 17.0 in | 1:1.5455 |
The following table gives details of the sizes for architectural paper.
| Size | Width x Height (mm) | Width x Height (in) | Aspect Ratio |
| Arch A | 229 x 305 mm | 9.0 x 12.0 in | 4:3 |
| Arch B | 305 x 457 mm | 12.0 x 18.0 in | 3:2 |
| Arch C | 457 x 610 mm | 18.0 x 24.0 in | 4:3 |
| Arch D | 610 x 914 mm | 24.0 x 36.0 in | 3:2 |
| Arch E | 914 x 1219 mm | 36.0 x 48.0 in | 4:3 |
| Arch E1 | 762 x 1067 mm | 30.0 x 42.0 in | 7:5 |
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