Tigerprint Giftbag - Cake packaging

I wanted to look at existing packaging designed specifically for cake products and how they have dealt with packaging such a difficult item. I also wanted some inspiration on shape, colour, and how to deal with occasion and the idea of self packaging several items.

Link: http://lovelypackage.com/student-work-mara-rodriguez-beatrice-menis/#more-27141

Lactose free food packaging, holding individual items in unique ways, the packaging has the ability to carry, and securely hold the items inside. A range has been designed for each of the different items.

Link: http://lovelypackage.com/nanatsukahara-butter-cake/#more-20991

This packaging looks at simply packaging one large individual cake. The design I'm not fond of but the net I find quite wonderful in its simplicity, the bottom box forming a square simple through folds. I'd like to do something similar.

http://lovelypackage.com/student-work-beth-chapleau/#more-17675

Looking at the idea of individual cases again, I am really liking the nets of these boxes but I'm not sure if it would obtain the freshness of the produce due to the holes, some form of inner packaging would be needed to avoid stale produce. I also like the idea of a series of individual packaging, this allows a customer to select a style best suited to their needs.

http://lovelypackage.com/puccinos-coffee-shops/#more-11621

I love the comedy elements within this range of packaging design, it takes the seriousness out of coffee shops. The way this comedy element is pushed across a rather large range of items is quite nice to, I have always likes the 'little extras' when it comes to packaging design. Although cakes won't need things like a sugar sachet, serviettes, plastic forks and wetwipes may come in handy.

http://lovelypackage.com/sevva-ms-b/#more-7085

I've finally began to find packaging designed for cakes and a gift, the quality of the design is much higher than corporative design, the use of bows, foiling and a thick substrate adds to the gift idea.

http://www.thisisikon.com/index.php/projects/ms-b-s/

Again another packaging project for high quality cakes, as a gift. The designs pushed across a range of elements, even down to the delivery of the product.

http://www.campbellhay.com/project/lol#1

A very simple way of securely holding each individual cake to avoid spoiling. A range of sizes has been produced so you can pick and choose on the amount of cakes you can pick to package. This is something I will need to consider.

http://lovelypackage.com/beyaz-firin-valentines-packaging/#more-2866

http://www.karbonltd.com/

So i've possibly found the best designer I could for this project; Korbonltd seem to focus on designing for bakeries and have given me a ton of ideas for my own. Packaging both individual and a large sum of produce. They have packaged cakes and pastries for takeaway, using the idea of a sided tray sized exactly to the products it intends to hold, meaning a secure holding of the items. Other creative methods can be seen within the packaging of Macaroons, using a donuts style tray to hold a large selection in which every product can be seen, chosen, and put back into packaging to retain freshness and quality. The idea of occasion has come back into light too, the company kept the same nets, simply changing the design for valentines day and christmas, this is something I could look into doing.

Tigerprint Giftbag - M&S Existing Packaging

Tigerprint Giftbag - M&S Bakery - personalised cakes

I came across the 'Personalised Cakes' area within M&S's website, a service which beforehand I wasn't aware of. This is something I could expand upon and highlight to potential customers, I could create the packaging, advertisement materials and retail graphics for this specific area.

Diwali Ranges

M&S already produce some Diwali cards but nothing more in regard to wrapping, wish I would like to push forward.

Tigerprint- Giftbox - Creative paper

http://www.thedieline.com/blog/2011/12/7/gift-couture.html

I could create something along the lines of this, as a pack / series of gift boxes, the idea of the more you have, the more of an image you can make up.

Tigerprint - Giftbox - Packaging to fit all shapes and sizes

http://www.thedieline.com/blog/2012/2/10/concept-design-universal-packaging-system.html

Tigerprint - Giftboxes - Occasions 2012

A list of some of the occasions that are taking place this year which I could potentially research.

--- JAN ---

New Year-01 JAN Sunday Lohri-13 JAN Friday Makar Sankranti-14 JAN Saturday Pongal-15 JAN Sunday Republic Day-26 JAN Thursday Basant Panchami-28 JAN Saturday --- FEB --- Id ul Milad-05 FEB Sunday Valentines Day- 14 FEB Tuesday Maha Shivratri-20 FEB Monday --- MAR --- Holi- 07 MAR Wednesday Dhulendi/Womans Day- 08 MAR Thursday --- APR --- Ram Navami- 01 APR Sunday Mahavir Jayanti- 05 APR Thursday Good Friday- 06 APR Friday Easter- 08 APR Sunday Baisakhi- 13 APR Friday Bihu/Ambedkar Jayanti- 14 APR Saturday --- MAY --- Labour Day- 01 MAY Tuesday Buddha Purnima- 06 MAY Sunday Mothers Day- 13 MAY Sunday --- JUNE --- Fathers Day- 17 JUN Sunday --- AUG --- Raksha Bandhan- 02 AUG Thursday Friendship Day- 05 AUG Sunday Janmastami- 10 AUG Friday Independence Day- 15 AUG Wednesday Parsi New Year/ Id-Ul-Fitr- 20 AUG Monday Onam- 29 AUG Wednesday --- SEPT --- Teachers Day- 05 SEP Wednesday GrandParents Day- 09 SEP Sunday Ganesh Chaturthi- 19 SEP Wednesday Daughters Day- 23 SEP Sunday --- OCT --- Gandhi Jayanti- 02 OCT Tuesday Boss Day- 16 OCT Tuesday Dusshera- 24 OCT Wednesday Id-Ul-Zuha- 29 OCT Monday --- NOV --- karvachauth- 03 NOV Saturday Diwali- 13 NOV Tuesday Goverdhan Pooja/Childrens Day- 14 NOV Wednesday Bhai Dooj- 15 NOV Thursday Muharram- 25 NOV Sunday Guru Nanak jayanti- 28 NOV wednesday --- DEC --- Christmas Day- 25 DEC Tuesday

Tigerprint - Giftboxes - Creative advertising

I want to push the idea of just producing gift box designs, into using the products themselves as advertisement material once placed in a store to sell. The idea of stacking the boxes and either writing on them, creating a shape with them, or creating the illusion of something being inside it as a way of showing customers what they could be used for. The Topshop retail display is something I really like, I could stack the boxes, showing a range of items / gifts which can be inside them. This will also help to advertise other M&S product, such as giftware and clothing.

Tigerprint - Gift bag - M&S Existing Occasions

I want to come up with a design which reflects Britain as a diverse population, thus representing this in a new product for M&S represented through stationary. Whether this be a cultural celebration related to one religion, turning a certain age, etc. I first looked at what stationary M&S already offer in relation to occasion, here's a list of occasions they already supply for:

They all seem to be suited to everyone, I want to back a stationary set / series which is personal to certain peoples, with certain religions, sexual preferences and lifestyles in particular locations in Britain.

Another Idea I have had in a gift box / gift packaging line, a design for every occasion related to a certain area within Britain.

Tigerprint - Giftbag brief - Existing M and S Designs

I wanted to begin by looking at existing gift bag designs within M&S, to see what range there is and how I could possibly expand this. I also want to start thinking about the theme and products I want to design.