YCN - Looking at all the seasons

Spring: 

The products which would go in the pack, alongside colour related palettes.

Autumn:

Chosen products, alongside colour palettes of individual food products

Winter:

Chosen products, alongside colour palettes of individual food products

Image - Self initiated brief

BRIEF (What is the problem you intend to solve?)

To create an informative picture book showing a range of 2d, to 3d, to 2d images relating to the topic of dance within films. It will provide cut out nets for reader to be able to produce the same resolutions.


WHO NEEDS TO KNOW? (Who is your audience? BE CONCISE)

My printed media will be aimed at a young audience, who are either dancers  love to dance, or want to know know more about it - Possibly those between the ages of 16 - 25.


WHAT DO THEY NEED TO KNOW? (BE CLEAR & SPECIFIC)

Visual information and imagery will provide an insight into the world of dance

WHY DO THEY NEED TO KNOW?

To be informed and made interested by dance and its culture.


WHAT WILL THEY RESPOND TO?

I will show 2d, to 3d, to 2d crafted work, photography and nets which can be cut out to re-mark the images presented, themselves.


WHAT RESEARCH IS REQUIRED?

Research Crafting

Dance - The technicals and the styles

Films - The most popular and famous films which contain dance

Famous Dances, the moves, and routines

Research type and layout

Collect stills of films - the dances within

The history of dance within film

Sources I could look into:


Owen Guildersleeve: http://www.owengildersleeve.com/index.html

Zim&zou: http://www.zimandzou.fr/portfolio.html

YCN - Colour Palette

I did some primary research into which colours people related to summer, to try an possibly apply to our packaging and design work. The colours stated were:


- Yellow
- Green
- Lime Green
- Blue
- Orange
- Pink
- Red
- Navy
- White 


I've created a few palettes, considering the above colours.

Relating to M&S summer food :

YCN - Linking research to M&S food products

I decided to look at the products which would be included in our summer pack, in accordance to the research we did. The items which people preferred to eat during the summer were as follows: 

Strawberries, ice cream, shortbread, yoghurt, jam, cream scone, limes, tarts, lollys, flan

I went on http://www.lunchtogo-e.com/site2011?argref=412A52D72A1096531774589376DBB660&btnShowAll=true, to find appropriate food products to suit the items listed, which are also reasonably cheap and small enough to fit in our pack. There is a wide selection here for people to pick from; both food and drink products.

Products for summer picnic package

Strawberry Punnet - £2.49

Cherry Tart - £1.49

Apple Juice - £1.69

Cranberry Juice - £1.99

Jam Victoria sponge - £1.10

Croissants £0.39

Water - £1.39

Chocolate Mousse Yoghurt - £1.00

Chocolate Shortbread £2.29

YCN - Typography Inspiration

http://www.graze.com/products/browse/1168/guilt-free-high-tea


I came across 'Graze' and its typography on their website, its very much the style I feel would be appropriate for our picnic pack. I want to try and emulate the hand rendered typographic style, by producing illustrations to use as design factors within our packaging.

YCN - Watercolour

http://www.designworklife.com/2012/03/13/etsy-finds-brittany-burton-prints/?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+designworklife%2Fdwl+%28design+work+life%29

YCN - Relating artwork

The idea of making our artwork family friendly, mentioning the word, to communicate the idea across of a picnic being a family event - thus bringing the family together.

Autumn Fall, using words and iconography to show the season the pack is for.

I thought this would be a brillaint idea to propose, having a various amount of park signage in relation to a place you would eat a picnic. It would hopefully remind people to next time come along with a picnic as its the perfect setting for just that.

Using food to create an icon. We could do something similiar, perhaps using the food which would be contained in the summer pack to make, and shape a sun icon.