Sunday 6 May 2012

Controversial Cosmetic Advertisements

I came across a slideshow on Yahoo! which showed a rnage of headlining stores which had caused controversy over advertisements, some examples shown below:




http://uk.lifestyle.yahoo.com/photos/controversial-fashion-and-beauty-ads-of-2011-slideshow/julia-roberts-cosmetic-ad-banned-photo-1324572815.html


At the same time, another L’ Oreal brand, Maybelline were in trouble for their Eraser foundation ad modelled by Christy Turlington.
The ASA decided that ads for LancĂ´me and Maybelline altered the skin of the models in a way that the products could never actually achieve – which prompted the question, how much airbrushing is too much?


While this image from the Topshop website wasn’t banned, it still caused a stir this year following complaints from eating disorder groups.
The photo of Australian model Codie Young appeared on the website for a week before it removed and replaced with a picture of Young looking healthier.
Topshop defended Young, saying she was “a healthy young woman”, but admitted that the original photo “accentuate[ed] Codie's proportions, making her head look bigger and neck longer in proportion to her body”



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