A clothing company using colour as its selling point, has dealt with very controversial issues through its advertisements. Its a brilliant company who is always in the limelight
Benetton Group looks ahead with the young eyes of the future. Its story is built on innovation and seeing where others fail to see. Always at the cutting edge - with colour, with its sales outlet revolution, with an absolutely unique production and commercial network and with a universal form of communication, creating both a phenomenon and cultural debate - Benetton was global before globalisation, but in its own way.
From the start, Benetton saw fashion as a global village where young people of every race live. It travels at the world’s speed, overcoming geographical, political and ideological boundaries.
Benetton is a responsible Group, receptive to the present time and attentive to the environment, to human dignity and to the transformation of society. It creates value and aims at growth, not as an end in itself, but as a means for contributing to progress.
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