Questionnaire in order to gain words- Primary research

The questions

1. What word/s do you feel reflects Leeds as a city?
2. What word/s do you feel can be associated with Leeds nightlife?
3. Can any words reflect the architecture within Leeds?

Results - After asking 12 people (ages range between 15 - 50)

1.Timeline, inspiring, Food, students, massive, great shopping, busking, Universities, arcades, something for everyone, landscaped, transport.
2. Wild, mental, strobes, dancing, Lights, Music, excitement, Indie, hyper, Live bands, Student nights, drunkenness.
3.Victorian, modern, old, traditional, carved, sculptures, designed, stonework, masonry, materials, stunning, wonderful.

Overall list of words

Timeline,

inspiring,

Food,

students,

massive, 

great shopping, 

busking, 

Universities, 

arcades, 

something for everyone, 

landscaped, 

transport.

Wild,

mental, 

strobes, 

dancing, 

Lights, 

Music, 

excitement, 

Indie, 

hyper, 

Live bands, 

Student nights, 

drunkenness.

Victorian, 

modern, 

old, 

traditional, 

carved, 

sculptures, 

designed, 

stonework, 

masonry, 

materials, 

stunning, 

wonderful.

Collection 100 - Facts

Some general research regarding factual information about Leeds. The website used: www.bbc.co.uk/leeds

Leeds is the second largest metropolitan district in the UK; extending 15 miles from east to west, and 13 miles from north to south. third biggest city in the UK after London and Birmingham. in 731 AD Bede’s “History of English Church and People” mentions Leeds Parish Church. Leeds was then called Loidis. Natives of Leeds are known as Loiners. Leeds is the ‘capital city’ of Yorkshire & Humber; it’s also the financial capital of the North one of the fastest-growing cities in the country. The city has the most diverse economy in the UK London Kings Cross can be reached by rail in just over two hours BT regards Leeds as its second city, so advanced is the design and efficiency of equipment. It is the headquarters of BT Applied Technology and of BT's Northern Region which covers the whole of the north of England and Scotland The city centre has 2 miles of traffic-free shopping and over 1,000 shops. Leeds is one of the greenest cities in Europe, with greenbelt land covering over two-thirds of its total area. The city centre is less than 20 miles from the Yorkshire Dales National Park. Leeds was named ‘Best Place in Britain to Live’ by Henley Management Centre. It was also named ‘The UK’s Favourite City’ by Condé Nast Traveller Magazine. Leeds is one of the top student destinations in the UK and the University of Leeds is one of the UK's top ten research universities. Leeds Metropolitan University is home to the largest business school of its kind, and is rated in the top 50 globally. The Independent called Leeds the ‘Best UK University Destination’. Famous Harvey Nichols established it's first store outside of London here. One of the driest places In the UK. It is one of the core cities of England which is visited by many tourists. The city is at the southern tip of the Yorkshire Dales and runs along the north bank of the River Aire and the Leeds-Liverpool Canal. Leeds became a city by Royal Charter in 1893. The history of Leeds shows that during WWII, approximately 200 buildings were destroyed by the bombers. Leeds has diverse range of shops and department stores, one of the largest in the UK. Due to the presence of various shops and stores it has come to be known as the Knightsbridge of the North. Facts about Leeds University - Facts and figures We have 32,500 students from over 142 countries. From Arabic to Zoology we offer an enormous range of courses - 560 undergraduate courses - 300 postgraduate courses We have 17 National Teaching Fellows - more than any other university in England or Northern Ireland. he local community benefits from our 2,000 student volunteers. With 7,645 staff we are the third largest employer in Leeds. We contribute around £800m a year to the local economy - students add a further £190m through rents and living costs. The University was ranked 85th in the QS world rankings in October 2010 - one of only 19 UK universities in the top 100.

100 Collection - Opinion research

SECONDARY RESEARCH

Just from opinions, through the search engine 'Google'  

Online forum 1

Leeds is a great city. There is loads to do in the city but if you are into walking then you'll love this place. The scenery around is breathtaking.

Online forum 2

Expanding and buzzing yet cheaper, cleaner and friendlier than the rest :)

It's awsome in Leeds. I love it!

Oh and it has everything you could want, whether your bringing a family, as a couple, or as a young person.

Sports, shopping, nightlife, near countryside places, culteral crap ha, anything you can think of.

Online forum 3

advantages: Shopping, Family Friendly...See Review!!

Disadvantages: Weather, Hard To See Everything It Has To Offer!

I didn't realise Leeds actually had their own little section on Ciao/Dooyoo - but I'm very glad it has! Those of you who don't really know Leeds, the city I have been born and bred in, I aim to show you the beauty of the city, and that their is so much more to it than you might think! 

As you guys may know, I am dedicated to Leeds and love the bones of it. If you didn't know that, it will become clear in this review! Leeds has so much to offer, but I realise it may not all appeal to you. I have tried my best to set out this review as clearly as possible, so feel free to skip some of the sections that you are not interested in! Happy reading! 




Online forum 4


Leeds has often come out top for students - great nightlife, great shopping, great people and not too expensive!! I came here for Uni in 1992 and never left. There are usual crime rates for a large city, common sense prevails though, in 17 years of living all over I've been burgled once and that was because a housemate left a window open. 

I would definitely highly recommend Leeds and I think anyone who has actually led the student life here would agree!!

Online forum 5


Leeds is a fantastic place to live, the people are very friendly and hospitable, the city is vibrant and like anywhere else, has some great and some not so great surrounding areas, but over all, a bit thumbs up. Transport links are good, and some schools have a great reputation. I've lived there nearly all my life, and despite a spell living in London, Manchester and Paris have come back and really would not want to be anywhere else. And best of all, you will pleased to hear that that people with similar views to our friend that hides behind spoutings of BNP are about as welcome as a dose of the clap! Hope you like the place.




Online forum 6
Leeds is a great city. The city centre has excellent bars restaurants and shopping however it also has some very good suburbs too. I lived in Chapel Allerton which although a bit expensive has excellent bars shops etc and a vibrant feel about it. There are decent bus services into the city centre and is only a short taxi ride home on a night out! 

Headingley is good but you need to choose your street carefully. Roundhay is great with the park and shops. Further out north west are Guiseley and Yeadon which are safe and offer decent value. Generally avoid the south and east of Leeds as well as some of the inner city suburbs (Chapeltown, Harehills, Little London).


Online forum 7


Headingly is a very busy place. It's the student capital of Leeds - probably the whole of Yorkshire! A major benefit is that you'd have every amenity you could wish for on your doorstep.

Horsforth is a little quieter (away from the main roads) and further out of town. A lot of the houses round there appear quite up-market. It has a reasonable amount of shops in the village centre so you shouldn't have to travel far for most things.


Online forum 8


Like any city it has it’s good parts and it’s bad parts. As a rough rule of thumb, the areas surrounding the city centre aren’t so nice, they get better as you move towards the outskirts (there are exceptions).

Student wise it’s an excellent place, loads of things to do, great facilities, good night life, lots of varied shops, good transport links.

One of the nice things about Leeds is that many places are easily accessible from there – Manchester, Sheffield, the coast, Dales, Lakes etc.


Online forum 9
I live in Leeds & it is very nice, I think people go on about it because it has its trendy & quirky shops. The younger people also have their own sense of style & are very trendy & the Leeds uni is known to be a good uni.

As for the nightlife it really depends on where you go there are so many bars & clubs, its all about the atmosphere of the night.

PRIMARY RESEARCH

'I've only been to Hanging Heaton, but From what I have seen of leeds, it's a really chilled atmosphere, and there's plenty to do.' - JAMES LAWSON


've only been to leeds once but i thought the architecture was very beautiful and i liked that it was so COSMOPOLITAN ;) yet so close to the countryside! - GRACE WALSH


'When visiting Bradford I was very impressed with the bus service, there was a good range of shops and the market was brilliant. There was a good selection of eateries and fast food. I understand theres a good train network. I found Bradford quite industrial, although the free national media museum was really good for all ages.' - SYLVIA LAWSON


'Leeds is a vibrant city with a great nightlife and lots going on in the way of its development. Yet it also has rough area's.' - SACHA DES-FORGES


'Leeds has fantastic shopping, it has bee overdeveloped with flats for students and generally. I believe it one of the biggest cities in the country.'-ADRIAN LAWSON


'Leeds has plenty of nightlife, its really good. ' -KAREN MOYNIHAN






STATS

Leeds Metropolitan District spans 15 miles east to west and 13 miles north to south, covering 217 square miles at the geographical heart of the UK, of which 65% is greenbelt land.


Leeds is a major employment centre for adjacent districts. Out of a total workforce in West Yorkshire of 936,000, nearly half (that’s 442,000 people) work in Leeds.


Service industries as a whole account for over 80% of total employment, including the city's largest employers: Leeds City Council (33,000); Leeds Teaching Hospital NHS Trust (14,000); and in the private sector companies such as ASDA, Yorkshire Bank, Ventura (all with their HQ's here); Barclays, Natwest, HSBC and TSB Lloyds Banks, British Gas and BT (all with their regional offices here).


750,000 people make Leeds the second-largest metropolitan district in England.


112,000 people work in the city’s financial and business sectors.


Leeds is the UK’s third-largest manufacturing centre, with 1,800 companies employing over 39,000 people. It has recognised strengths in advanced engineering, printing, chemicals and food industries.


Leeds has a GVA of £15.4bn.


There are over 200,000 students here, 64,000 of whom are degree students at Leeds’ two internationally acclaimed universities.


Leeds is a relatively dry city, with an average of 660 mm of rain falling annually.


summers in Leeds are usually mild, with an average high of 20°C

Authorities crime rate measured against the national average

LEEDS COUNCIL	ENGLISH AVERAGE
Population	761,100	-
Households	335,000	-
Burglary	20.5	11.1
Criminal damage	21.8	17.4
Drug offences	3.8	4.5
Fraud and forgery	2.3	3.1
Offences against vehicles	15.1	11.1
Other offences	1.8	1.3
Other theft offences	23.6	20.0
Robbery	1.9	1.6
Sexual offences	0.9	1.0
Violence against the person	16.4	16.8

Age Range	Total	Males	Females
0 - 4	40871	20868	20003
5 - 9	45153	23125	22028
10 - 14	47970	24516	23454
15 - 19	48536	24129	24407
20 - 24	58167	28577	29590
25 - 29	50814	25023	25791
30 - 34	54943	26733	28210
35 - 39	53882	26248	27634
40 - 44	48434	23606	24828
45 - 49	41777	20833	20944
50 - 54	45661	22483	23178
55 - 59	36479	18121	18358
60 - 64	33157	15934	17223
65 - 69	30476	14665	15811
70 - 74	27250	11961	15289
75 - 79	22677	9380	13297
80 - 84	15579	5796	9783
85 - 89	8972	2711	6261
90 and over	4604	1045	3559
Totals	715402	345754	369648

No news is good news - Post design

This image really helped me within the last stages of my design, I decided the hand drawn font wasn't appropriate. I wanted it to be more simple and this gave me the final idea i had.

I particularly like the boxes and it colours and patterns, a similar look can be seen within my designs, although I have interpreted it to be my own.

Visual Language - Colour theory - Colour impact

A range of examples were colour is impacting on the design at hand:

This design is dependant on the spectral wavelength. It's attempting to re-create an effect which, prolonged looking at a computer screen, can make your sight blurred with an inability to focus. It's also giving a 3d like quality, considering red and blue are used within 3d glasses and images themselves to create such an effect. When looking at this image, there is an inability to focus due to the colour choice and layout of colour.

This image is made up on thousands of tiny triangles, only black and grey are used. But the way is which they have been presented and laid out makes our eyes view a non-existing blue 'tinge' to the design.