I want to come up with a design which reflects Britain as a diverse population, thus representing this in a new product for M&S represented through stationary. Whether this be a cultural celebration related to one religion, turning a certain age, etc. I first looked at what stationary M&S already offer in relation to occasion, here's a list of occasions they already supply for:
They all seem to be suited to everyone, I want to back a stationary set / series which is personal to certain peoples, with certain religions, sexual preferences and lifestyles in particular locations in Britain.
Another Idea I have had in a gift box / gift packaging line, a design for every occasion related to a certain area within Britain.
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