Tuesday 14 August 2012

Tigerprint pattern brief - Modern male grooming

I wanted to look at the more outrageous ways Men look after themselves, which are becoming more popular. TV programs such as 'The only way is Essex' and 'Made in chelsea' has really brought to light the extent some men go to, to look good. Here are just a few:

Botox
Tan
Face Masks
Male Cosmetics







I also came across an article 'Do men care about beauty as much as women'
Which looks at the way TV and Brands have given new light to the apparent importance of Male Grooming. Brands such as 'Old spice' have too pushed this further, along with a new brand called 'Bulldog' with the slogan ' A mans best friend' a line to attend to a mans appearance needs. The products they supply consist of:

Face scrub
Face wash
Eye roll on
Moisturiser
Sensitive Moisturiser 
Anti-aging moisturiser
After shave balm

I also came across a Male Cosmetics website, which sold many cosmetics insinuated with women using,  re-branded and sold as a male item. Here are the products they sell:






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