I want to push the idea of just producing gift box designs, into using the products themselves as advertisement material once placed in a store to sell. The idea of stacking the boxes and either writing on them, creating a shape with them, or creating the illusion of something being inside it as a way of showing customers what they could be used for. The Topshop retail display is something I really like, I could stack the boxes, showing a range of items / gifts which can be inside them. This will also help to advertise other M&S product, such as giftware and clothing.
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