How packaging works can be highly effective through the use of finishing processes. Here the words 'bite me' is blind embossed, highlighting the word. This relates to the die cut of teeth marks cut from the packaging. Its something I should carefully consider it when designing my packaging.
The packaging is really quite interesting and engages with the audience, the use of colour is quite interesting. Uses flashes of colour on just a single side or part of the packaging is quite a nice quality, it shows the compartment and where you open it from, giving visual direction. The packaging otherwise wouldn't be as easy to use.
Source: http://lovelypackage.com/bite-me/#more-21633
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