OUGD201 - STUDY TASK 3 - Stock Options & Print Finishing

Session 3 - Stock Options & Print Finishing

TASK

With a focus on Stock, Substrate and 'special' Print Finishes find as many variants as possible for each of the following areas of Design: Branding and Identity Packaging and Promotion Publishing & Editorial Information & Wayfinding You should consider production values, scale and functionality in relation to appropriate contexts and target audiences and evaluate their impact on the design decisions that have been made. Wherever possible you should aim to collect physical/actual examples of print as this will help you to evaluate the important tactile, formal and functional elements of your source material Your findings should be recorded and critically evaluated on your Design Context blog.

Research Sources / Further Information

KEYWORDS: Coated, uncoated, die cut, spot ink, UV varnish, Emboss, laminate, duplux WEBSITES: PANTONE MATCHING SYSTEM  http://www.youtube.com/watch?gl=NL&hl=nl&v=l6r_CK0rNlk 4 COL + METALLIC INK http://psd.tutsplus.com/tutorials/designing-tutorials/create-a-five-color-magazine-cover-using-a-spot-metallic/ EMBOSS/FOIL/THERMO http://www.frankel.co.uk/bespoke_invitations.html BOOKS: Experimental Formats - Roger Fawcette-Tang

Mandatory Requirements / Deliverables A series of posts to your Design Context blog. demonstrating an in depth investigation into Design for print in relation to the 4 areas outlined above. Significant critical evaluation of the examples identified through your research including informed reasons for their selection.

Response to the task: Packaging and promotion - Ilovedust - black book gold foil embossment and die cut Information and Wayfinding - Duotine, Spot colour Publishing and Editorial -  Book jacket concept for The Spook House by Ambrose Bierce Series by Penguin books Hand lettering, Found type and Manual embossing A clever design, reversed on the back. Blind embossing. Showing the process Letterpress Design and layout of a 100 page biannual student arts magazine for the Indiana University Union  Using an element of diecut Branding and Identity -  John Burgess Personal Identity Business cards were printed onto 350GSM Colourplan with blind embossing. Its a simple and elegant design, the embossing creating a focus on the designers identity.  Die cut Business card