Project Rationale / proposed concept : Good is...Flat pack housing

Good is: Flat pack housing

Why?

1. Its environmentally friendly
2. Cheaper than regular housing
3. Easy to personalise
4. Design it yourself
5. Can be built in a wide variety of locations

I intend to : Promote

.....a group of: First time buyers

....that: Flat pack housing is the most ideal first home

In order to achieve this I will produce:

- Product - What is your product

Promotion, branding and packaging for flat pack homes.

Range - What range of deliverables will you produce / propose

Promotional material - double page magazine spread, packaging for flat pack house guide and information and promotional leaflets.

Context - Define the context in which your products will exist / be viewed

In estate agents, universities, buyers guides, student union, free insert in metro, insert in grand design magazine. Within ikea - packaging